Marketing Campaign
$100,000 Advertising Budget Blanketing NE - targeting adults 35-64 with above average disposable income!
The Lakeside Living Expo public relations team has earned a reputation for creative expo advertising and securing multi-media coverage that delivers results. You saw, heard it, and felt it in 2009, now the communication powerhouse continues for the July 16, 17, & 18, 2010 Expo. Maximize your marketing budget and time by allowing our advertising campaign and marketing expertise help drive you solid leads, build relationships, and sell to pre-qualified, interested, and motivated consumers - the ones you want. Over 3,500 commercials will air during the two weeks leading up to the Expo.
Television & Radio advertising on WMUR, METROCAST, COMCAST, WXRV, WBZ, WHOM, WOKQ, WLNH, WLKZ, WTPL, & WASR targeting adults 35-64 with household income of $125,000+. Reaching lakeside living first and second home owners as well visitors to NH, beginning early July 2010 with over 3,500 professionally produced commercials. Email Blast to radio station databases.
Direct Mail invitations will be mailed late June 2010 to a pre-qualified list of 30,000+ cottage owners in the NH Lakes Region.
Newspaper & Magazine advertising starts Spring 2010 and will continue until the Expo opens with ads in The Weirs Times, The Laker, The Manchester Union Leader, The Laconia Daily Sun, New England Home, and New Hampshire Home magazine.
Posters over 100 ground signs will be placed at major intersections within a 25 miles radius of the Expo. In addition over 200 posters will be at all major store, retail, and entertainment locations. Over 10,000 postcards circulated to Exhibitor Mailing Lists.
Click here to see the 2010 Lakeside Living Expo TV & Radio Spots